6月16日易富配资, 吉利旗下品牌极氪在杭州湾工厂迎来关键节点 —— 第 50 万台量产车极氪 009 光辉正式下线,紧接着第 500001 台量产车极氪 001 也随之驶下生产线。
Geely's Zeekr brand reached a significant milestone at its Hangzhou Bay factory on June 16 - the 500,000th vehicle, a Zeekr 009, officially rolled off the assembly line, following the 500,001st vehicle, a Zeekr 001.
这一成绩不仅标志着极氪在新能源领域的规模化突破,更成为中国汽车自主品牌探索高端豪华市场的重要里程碑。
This achievement not only signifies Zeekr's breakthrough in the new energy vehicles but also serves as a crucial milestone for Chinese automotive brands exploring the high-end luxury market.
速度与价值双突破
从2021年10月首台量产车(极氪001)下线,到2025年6月第50万台量产车下线,极氪仅用时44个月,成为全球豪华纯电品牌中实现这一里程碑速度最快的品牌之一 。
From the first mass-produced vehicle, the Zeekr 001, rolling off the production line in October 2021 to the 500,000th vehicle rolling off in June 2025, Zeekr achieved this in just 44 months, making it one of the fastest luxury electric vehicle brands globally to reach this milestone.
2024 年,极氪以超 22 万台的年交付量位居中国品牌豪华纯电市场前列, 其单车成交均价近 30 万元,展现出差异化的高端市场定位。
In 2024, Zeekr delivered over 220,000 units, ranking among the top in China's luxury pure electric vehicle market for Chinese brands, with an average transaction price of nearly 300,000 yuan, demonstrating its differentiated high-end positioning.
其中,极氪001猎装超跑累计交付近30万辆,是最快突破25万台交付的中国纯电车型,是2024年25万元以上中国品牌纯电销冠。
Among them, the Zeekr 001 has accumulated over 300,000 deliveries, making it the fastest Chinese EV model to surpass 250,000 deliveries. It also secured the top spot in 2024 for Chinese EV brands priced above 250,000 yuan.
该车型更是 将小众猎装车型推向大众市场,在极氪之前,全球猎装车年销仅4位数,2024 年该细分市场年销量已接近 15 万辆,其中极氪 001 占比达 70%,即每 10 辆猎装车中就有 7 辆来自极氪。
The model has also popularized the niche shooting brake segment to the mass market. Before Zeekr, global annual sales of such models were only in the four digits. In 2024, sales in the segment approached 150,000 units, with Zeekr 001 accounting for 70 percent.
极氪009则开创豪华纯电MPV先河易富配资,是2024年纯电MPV、40万以上MPV、40万以上纯电全品类“三料销冠”,75%的极氪009用户是从传统豪华品牌增换购而来。
The Zeekr 009 has pioneered the luxury electric MPV segment, achieving a triple victory of top sales in 2024 for pure electric MPVs, MPVs priced over 400,000 yuan, and pure EVs priced over 400,000 yuan. Seventy-five percent of Zeekr 009 users were previously customers of traditional luxury brands.
极氪009光辉稳居2024年超豪华四座车销冠,中国每两台四座超豪华车就有一辆是极氪009光辉。
Zeekr 009 Grand held the top spot in ultra-luxury four-seater car sales in 2024, with every two ultra-luxury four-seater cars sold in China having one being a Zeekr 009 Grand.
极氪7X作为极氪首款配有800V高压系统的全球车,以高性能、大空间和极致安全赢得家庭用户青睐,2024年9月上市至今累计销量突破6万台,稳居中国品牌20万以上豪华纯电SUV榜首。
As Zeekr's first global model equipped with an 800-volt system, the 7X has won the favor of families with its high performance, large space and safety. Since its launch in September 2024, it has sales of over 60,000 units, ranking first among Chinese luxury electric SUVs priced above 200,000 yuan.
自出海以来,已在挪威等国的欧洲市场实现40万人民币以上成交价格。6月26日,极氪7X将在香港市场正式上市,有望成为香港地区家庭用车新标杆。
Since its overseas launch, the model has achieved transaction prices exceeding 400,000 yuan in European markets like Norway. The Zeekr 7X is set to officially launch in Hong Kong on June 26, poised to become a new benchmark for family vehicles in the region.
这一成绩,不只是极氪、吉利的成功,是新能源时代,中国汽车自主品牌探索打造高端豪华品牌的里程碑。极氪的50万台,充分证明了中国车企走出一条独立自主的高端化道路,取得了阶段性的实质性的成功,未来将有更多的中国车企角逐世界高端豪华品牌俱乐部。
This achievement is not just a success for Zeekr and Geely but also a milestone in the exploration of creating high-end luxury brands by Chinese auto brands in the NEV era. Zeekr's delivery of 500,000 units demonstrates that Chinese car companies are forging an independent and high-end path, achieving substantial success. In the future, more Chinese car companies will compete in the global high-end luxury brand club.
打破价格战困局
在中国新能源汽车市场面临价格竞争压力的背景下,极氪坚持以技术和产品力驱动价值提升,以近30万元的单车均价树立中国豪华品牌价值标杆。
极氪009光辉作为极氪品牌的旗舰车型,售价78.9万元起,009光辉典藏版售价89.99万,以形美、艺精、材甄让中国汽车具备藏品价值。
极氪7X在欧洲市场以40万元以上价格实现交付,展现出全球市场对其产品力的认可。
极氪50万台交付,是高端化战略的阶段性成功,也表明极氪专注高端豪华品牌的道路是正确的,未来这个定位也不会变。
全栈自研支撑高端化
极氪能够在竞争激烈的汽车市场中脱颖而出,主要来自于其产品力。在风云变幻的汽车市场中,唯有具备强大产品力的企业才能穿越周期,实现持续发展。而极氪的产品力,源自于其背后强大的技术研发实力以及吉利控股集团的全方位赋能。
依托吉利汽车近30年造车经验,发挥集团全球化体系和资源协同优势,极氪已掌握整车架构、三电、电子电气、智能驾驶辅助、智舱等产业链核心技术的全栈自研和软硬件结合的创新能力,在三电、智能、安全等新能源关键技术领域,撕开了高端市场的技术壁垒。
《极氪2024年可持续发展报告》显示,截至2024年底,极氪品牌累计研发投入超2 35亿元,2024年研发投入97.2亿元,同比增长超16.14%,累计有效专利数量2277件,累计商标申请量3230件,新增专利申请2256件,新增专利授权948件。
全球化出海的中国样本
截至5月底,极氪品牌已进入全球40多个国家和地区,覆盖亚洲、欧洲、大洋洲、拉丁美洲和非洲五大洲,是目前唯一在全球五大洲市场实现交付的中国豪华品牌。
5月,极氪7X正式出海,已进入挪威、荷兰、瑞典市场,并完成交付。在豪华汽车品牌云集的香港,极氪009、极氪X多款车型持续热销。其中极氪009上市即第一,成为香港地区最畅销的豪华MPV,赢得众多一线明星、顶级富豪青睐。2025年1-5月,极氪009蝉联香港豪华MPV市场销量冠军。
在新加坡、澳洲、中东、北非、拉美等多个国家和地区,极氪也成为许多豪华车用户的新选择,以极氪为代表的中国式豪华、中国式审美正在引领世界潮流。
以中东地区为例,过去中东土豪一直热衷于狂买顶级豪华车,他们的审美和选择一直是世界豪车风向标。现在他们热衷于极氪为代表的中国高端豪华新能源车,释放了一个信号,极氪为代表的中国汽车审美、中国式豪华,正在赢得世界。
极氪的50万台是高质量发展的50万台,是充满技术含金量的50万台,是走向全球化的50万台,是其技术自研、品牌高端化与全球化战略的阶段性成果。这一里程碑不仅代表中国品牌在豪华新能源领域的突破,更标志着中国汽车工业正从 “规模竞争” 向 “价值竞争” 转型,为全球汽车产业变革提供了中国方案。
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